Modules

1. Planning your Digital Marketing Campaign

Digital Marketing is driving the agenda and productivity in marketing departments across the globe. Our module offers detailed insider knowledge on the complexities of planning, buying and executing a marketing campaign.

Learn how to integrate traditional marketing practices with all the digital channels, including display advertising, search engine, affiliate marketing, email, mobile & social media.

Lecturer: Iunia Mateiță
Duration: 3 Hours

Examples of Integrated Marketing plans

Using the best Digital Marketing channels for maximum impact

Creating an Integrated Digital Marketing plan

Budgeting and resourcing your Internet plans

Aligning business objectives, strategies and tactical solutions

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2. Web Analytics

Web Analytics is a key component in a Digital Marketing mix. It provides tools for measurement, collection, analysis and reporting of Internet data with a view to better understanding and optimizing User Experience on a website.

Google Analytics is probably the most popular web analytics service. It is free, easy to set up and use, allowing you to customize your data reports through a fast and simple API. Moreover, it provides vast amounts of data, relevant enough to develop marketing strategies for most businesses.

Our module guides you through web analytics and other data sources to better understand visitors' behavior and motivations on a website. You will understand how to use the most important and relevant metrics to improve your digital strategies.

Lecturer: Mădălin Dinu
Duration: 3 Hours

What is Web Analytics?

Google Analytics explained

Understanding and setting up your KPIs

Measuring website traffic

Setting up targets and event tracking

Increasing website traffic

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3. Mobile Marketing

Mobile has become a disruptive trend for the way people engage with your brand. This module provides you with a solid understanding of the rapid evolution of the mobile marketing landscape.

Through relevant case studies you will gain insider knowledge into the technologies and terminology of Mobile Marketing.

Lecturer: Andrei Costescu
Duration: 3 Hours

The development of Mobile Marketing

Most effective forms of Mobile Marketing

Geo-targeting campaigns for smartphones

How consumers use Mobile Marketing

Best practice examples and case studies

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4. Social Media Marketing

Due to its complexity, this module has been split in two chapters - Social Media Marketing 1 and Social Media Marketing 2. You will learn how to plan and manage your Marketing Communications through the rapidly emerging and influential social networks.

Our course will provide you with insightful knowledge on the most used techniques and tools so you can better understand and leverage Social Media Marketing and Online PR.

You will learn how to optimize your company’s presence on Social Media, generate more impressions and engagement, build valuable relationships with customers and boost your profits.

Lecturer: Alex Gavril
Duration: 6 Hours

What is Social Media Marketing?

Overview of Facebook, Twitter, LinkedIn, Blogging, YouTube and Flickr

Increasing website traffic using Facebook, Twitter, Video, etc.

Building brand awareness using Social Media

Best practice examples and case studies

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5. Display Advertising

Display Advertising usually refers to banners, images and text ads that appear on websites. Our module will provide you with a comprehensive understanding of the creation, deployment and management of Digital Display Advertising campaigns. You'll get a better understanding of display networks offered by both local and international publishers.

Included here are all the methods used in order to give you the broadest view of Digital Advertising opportunities - display, search engine, affiliate marketing, email, mobile & social media.

Lecturer: Bogdan Manea
Duration: 3 Hours

What is Display advertising?

How banners are bought and sold

Banner formats and when to use them

Creating and implementing a banner campaign

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6. Email marketing

Email Marketing is a form of direct marketing which uses email in order to communicate with current and potential customers. The equivalent of Email Marketing in traditional marketing is direct mail, printed newsletters and regular advertising in subscription magazines.

After a brief decrease in popularity, Email Marketing is considered again one of the most effective methods of marketing thanks to powerful reporting tools. It is the most cost-sensitive way to get in touch with thousands of subscribers, and also generate higher traffic on a website.

Our module will teach you about data protection, opt-in subscriber management, email design and content, email delivery and reporting.

Lecturer: Dan Puzdreac
Duration: 3 Hours

What is Email Marketing?

Creating optimized newsletter campaigns

How to measure success

Managing your database

✔ Choosing third-party email providers

Best practice examples and case studies

 

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7. Search Engine Marketing (SEM)

Search Engine Marketing (SEM) represents the process of placing “pay per click” ads in search engine results pages. Pay per Click (PPC) is the revenue model adopted by search engines whereby the advertiser only pays once a user clicks on an ad.

Advertisers typically bid on keyword phrases relevant to their services or products on search engines. Content websites commonly charge a fixed price per click rather than use a bidding system. Among PPC providers, Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter are the largest network operators, and all three function on a bid-based model.

Our module takes you through the development stages of an effective PPC strategy to achieve a measurable return on investment (ROI). You will learn the essentials of planning and managing PPC campaigns.

Lecturer: Horia Neagu
Duration: 3 Hours

How to create a PPC campaign

Implementing your PPC budget

Targeting your advertising

Measuring and managing your campaigns

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8. Search Engine Optimization (SEO)

Search Engine Optimization (SEO) refers to the marketing techniques for preparing a website to maximize its chances of being ranked in the top results of a search engine.

Our well-structured module provides you with a comprehensive understanding of the principles of SEO and demonstrates how to implement these techniques to get your website to #1 on Google.

You will acquire a core understanding, technical know-how and insight for building a SEO strategy that will make your business stand out in today’s competitive online marketplace.

Lecturer: Horia Neagu
Duration: 3 Hours

Keyword Research

How Google works

Search engine factors

On-Page and Off-Page Optimization

Meta Tags, Images, Content, Video

Links and how to get them

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9. Introduction to Digital Marketing

Digital Marketing refers to promotional activities carried out online, as opposed to traditional marketing such as print media, live promotions, TV and radio, ADS, etc.

Compared to traditional methods of advertising, Digital Marketing offers realistic costs, accurate targeting and excellent monitoring. You get quick access to effective reporting tools that can be employed to optimize your marketing campaigns in real time.

Our introductory module explains and demonstrates the power of the Internet and how to leverage Online Marketing techniques to increase ROI in a company.

Lecturer: Bogdan Manea
Duration: 3 Hours

Strategies in Digital Marketing

Aligning Internet with business objectives

User behavior & website navigation

Branding and User Experience

Developing a Digital Marketing plan

Best practice examples and case studies

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The following training sessions DMI® CERTIFICATION

Period Places SIGN UP NOW
10 - 21 FEB 2020 25 Places
13 - 24 JAN 2020 25 Places
02 - 13 DEC 2019 25 Places
04 - 15 NOV 2019 25 Places
  • Kondiment is a reliable partner with a clear vision. In addition to customized Digital Transformation, Audit and Consulting services, we have enjoyed a learning experience and continuous support.

    Ionuț Sandru, E.ON
  • The Kondiment team offered us a complete package of innovative, creative and complete solutions, focused on our main objective.

    Raluca Milin, Sensio
  • Professionalism and wonderful creative skills, warm and friendly approach, efficient solutions and keenness are what defines Kondiment.

    Maria Andrei, CEZ Romania
  • Kondiment's years of experience in the field and its orientation towards efficient solutions recommend them. And so do we.

    Charlotte Van den Abeele, KBC Securities Romania
  • Wonderful team, creative, prompt and extremely professional. Not only our partner, but also one of our team members, working together with us in order to help us deliver 5-star services.

    Simona Marzac, Epoque Hotel