When it comes to SEO content, no specialist will sell you the recipe for success, but he can at least give you some pieces of advice or a tips & tricks list that can help you increase visibility and traffic for a higher ranking in search engines.
Optimizing an article for search engines is a rather complex and challenging task, especially since algorithms change faster than you can blink. The rule of thumb is that you need excellent writing skills, a great ability in searching and identifying well-converting keywords (especially long-tail keywords) along with a clear understanding of how hyperlinks work.
Step 1. Outline your article
In order to write an engaging and informative article, you should present a new angle on the topic. Offer the readers useful information, so that you can urge them to keep reading. If the article isn’t useful, entertaining and valuable, it will be almost impossible to attract more traffic.
High-quality content, either written or visual, will get marketers to reach out to your website to advertise. Place a great focus on keyword phrases in the article's headline as well as in the body of the article, as this strategy will increase your chances to rank well in SERPs (search engine page results).
Step 2. Write SEO content using a list of key phrases and keywords
The metadata must include key phrases and keywords one can find in the articles on your website. Most readers are only skim-reading on the internet, so don’t forget to offer your readers the reason to stay on the page for a longer period of time.
Keywords and key phrases are registered by “spiders”, those scripts search engine send out to every page on the internet. Spiders also detect how often each keyword or phrase is used (keyword density) and tell search engines how relevant a piece of content is. Most importantly, they check what types of inbound and outbound hyperlinks can be found in the article.
Step 3. Write the article
Grammar it’s essential when writing SEO articles, so try not to have spelling mistakes. Learn the rules, and forget about them when you start writing the article. People want to read or consume content produced for people, not for robots. Keep this in mind when you start penning down your ideas! Also, use short paragraphs with subheaders, so that your reader can easily follow the content. Those paragraphs must contain keywords and key phrases frequently in the article, from the first sentence to the last paragraph. Of course, try to follow the rule “less is more” and keep a balance when using keywords and key phrases.
Readers must find keywords and key phrases in tiles, in subheaders and here and there in each paragraph. Every now and then put keywords and key phrases in bold or italic, if you feel that that information is to remember. Take into consideration that Google Search Engine can assume that keywords are stuffing, so try to use them wisely.
Step 4. Don’t forget about hyperlinks
It’s important to use hyperlinks, no matter if they are outbound or inbound. They must take the user on a quality content page, so just make sure every link represents quality content and it’s easy to navigate.
Step 5. Get traffic from social media platforms
Even if you write a great SEO article, that doesn’t mean it will always reach the target audience. In this case, share a link on Facebook, Twitter, LinkedIn and engage friends, colleagues and family to like, comment and share it. The more an article is shared and engaging, the better it is for it to get indexed in Google Search Engine.
Should you need a well-converting SEO plan for your business, please feel free to get in touch with our friendly specialists at Kondiment by completing the contact form.