The power of social networking has a major impact on your business every day. By 2021, around a third of Earth’s entire population, some 3.02 billion people, is expected to be monthly active on social media platforms.
According to statista.com, an estimated 750 million of these users in 2022 are expected to be from China alone and approximately a third of a billion from India. North America is the region with the highest penetration rate of social networks, where around 70% of the population has at least one social media account.
This being said, we would not exaggerate if we argue that social media is now the first introduction people have to your brand and business. You must take into account that social media is a marketing channel and its presence and power are everywhere and vital in your business’s marketing strategy.
To deliver the desired results, your social media marketing strategy must be aligned with content creation, campaign management, engagement and reporting initiatives. There are the 3 main steps every marketing specialist should rigorously follow so that social media can be used to its maximum capacity:
1. Plan & Publish
Every marketing strategy must have a content and promotion campaign plan. Together with your team, you must map your content themes and deliver quality content regularly. Establish your brand as top-of-mind for your consumers by creating customer-centric content! Ask yourself what might be of interest to them, what problems they have and how you can help them solve their issues. With this in mind - gear up for creating exquisite content!
2. Monitor & Engage
If you want to build customer relationships, you must monitor, prioritize, collaborate and reply to every single one of their questions. Track campaign engagement and generate advocacy, but most of all learn how to optimize communication with the goal of creating the closest connection between consumer and brand.
3. Report & Analyze
Data is not useful to you if you do not know how to report, interpret, optimize and analyze it. You must advance with every marketing campaign you run, learn from those mistakes and never repeat them. Furthermore, test new ways of communication with the brand consumer on a regular basis. Do not be afraid of change!
Kondiment is here to find out your needs and deliver your customized marketing plan for your social media brand. Reach out to us using the contact form and let us help you get the best results.