
Crowne Plaza Times Square
Crowne Plaza Times Square, the brand's flagship property located in the heart of New York City, underwent an $85 million complete renovation to help reposition it amongst its competitive set.
The Kondiment/101 team was tasked with helping announce the hotel's "reinvention" and positively shift perceptions of its image among their core market segments. The outcome was the planning and execution of a 360-degree communication strategy, developing the "Royal Treatment" creative platform and production of integrated media initiatives.
Crowne Plaza Times Square




